Dyson Is Now Entering The Indian Retail Market In January 2018

Famous all over the world for its vacuum cleaners, hand dryers, hair dryers and many more, Dyson, the British technology company is all ready to enter the Indian market in January 2018. The first retail outlet would be opened in New Delhi by The Malmesbury, a UK-based company the main aim is to showcase its technology and sell three of its products for now — the Dyson V8 cord-free vacuum cleaner, the Dyson Pure Cool Link Air Purifiers and the Dyson Supersonic hair dryer.

Sir James Dyson is the chief engineer of the company. Dyson has almost 7,500 patents to its name spread across a wide range of hardware, software and intelligent machines. Pledged to invest around £1 bn, Dyson is working on the long-term development of battery technology. Dyson is also working on a battery-powered electric vehicle.

Dyson held a roundtable at an event held in New Delhi and showcased some of its technologies. The products on display were the Dyson Pure Cool Link Air Purifiers, Dyson V8 cord-free vacuum cleaner and the Dyson Supersonic hair dryer. Dyson ran the audience through the various technologies in each of the displayed products.

Of all the products that are making their entrance into the Indian market, the most striking factor is Dyson’s self manufactured Digital Motor. The engineering team of the company along with James Dyson, has worked on creating their own motors. The first motor, named as X020 motor, was developed in 2004. Since then, the Dyson Digital Motor has undergone various iterations since. Today, there are different variants of the motor — V4, V6, V8 and V9 each motor varies from each other based on the applications that are required to be serviced. For example, V9 used in the Dyson Supersonic hairdryer is much lighter in weight as compared to a traditional hair dryer motor.

Dyson would capitalise on the vacuum cleaner market and the air purifier in India when it launches. James Dyson and his research team found out that the efficiency and suction prowess of the machine gets reduced when air bags are used for collecting dust and therefore the Dyson Cord-free vacuum cleaner does not use an airbag.

As the current methods of housecleaning in India tend to redistribute the microscopic dust, Dyson claims that its V8 cord-free vacuum cleaner is capable of capturing up to 0.3 micron dust particles. The Prices for the Indian market of all these products have not yet been revealed. But keeping the UK prices in mind, one thing is for sure that that these products won't be in the budget segment.

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